The Core

Your business outgrew the DIY version. The Core is what replaces it.

A fully custom website built around your business as it actually is now, plus a presence audit so the rest of your online footprint — Google Business Profile, socials, the whole picture — actually supports it instead of working against it.

    • Throughout the project, I lead the design strategy and every decision along the way — style, structure, all of it — until we land on something that actually fits your business, not just looks nice. It's organized and it's collaborative. No guessing games on either end.

  • Prep & Planning

    • Questionnaire + inspiration gathering

    • Site structure + sitemap

    • Website copy workbook

    Site Design & Build

    • 5-page custom Squarespace website

    • Mobile optimization

    • Low/no-code design — easy for you to manage and edit after launch

    Website Hand-Off

    • Domain connection

    • Website launch

    • Training on how to use and edit your new site

    • A living reference sheet (Google Sheet) with every domain, login, and touchpoint in one place — so you're never digging for that stuff again

  • Plus the Presence Audit

    • Full online presence audit

    • A clear, prioritized list of what to fix

how it works

Book A Call

Collaborate

Get ready to dive deep! A few Zoom calls and questionnaires during this phase help us hone in on your ideal branding vision and perfect creative direction to use as a guide for the project. Think: moodboard, color palette, target market, overall aesthetic, and more.

Create

Where the real magic happens. With the creative direction we established in mind, I create logos, brand elements and web design that capture your brand personality perfectly. We work together to refine the designs until everything is worthy of a “HELL YEAH!”

Launch

After you give your final seal of approval, I finalize the designs and triple check every little detail. Then, I pass along any final files, tutorials or info you need to put your new visuals into action. Ready, set, LAUNCH! (cue the fireworks.

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