Lilac Moon PA

Written By Stephanie Samaniego

Newborn Care - Pennsylvania

I led the brand’s digital presence from concept to launch, including website design, content creation, social media assets, and offer development.

ABOUT THE BUSINESS:
Lilac Moon is a birth support business offering compassionate, full-spectrum doula services including birth, postpartum, and newborn care. Founded by Julia, Lilac Moon serves growing families who value informed support, emotional reassurance, and a calm presence during one of life’s most transformative seasons.

ABOUT THE BRANDING:
The Lilac Moon brand was designed to feel calm, nurturing, and trustworthy. Soft, muted tones and gentle contrast create a sense of ease while maintaining a polished, professional look. The typography pairs a refined serif with a clean sans-serif, balancing warmth with clarity. Intentional spacing and minimal visual clutter allow the brand to feel grounded and supportive, reflecting the heart of the services while positioning the business as established and credible.

VISIT LIVE WEBSITE:

Lilac Moon

BRAND PERSONALITY:

  • Calm

  • Nurturing

  • Reassuring

  • Soft

  • Professional

PROJECT SCOPE:

  • Custom website design

  • Blog copy

  • Instagram templates + brand visuals

  • Social media management (launch month)

  • Service package development

  • Ongoing support and updates

Stephanie Samaniego https://www.doulatribestudio.com
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